Five months ago, if you were to ask me to explain how inbound marketing works, you would have gotten a deer in the headlights look followed by me changing the subject. I had never heard of inbound until one of my friends, Joel, called me out of the blue to ask if I was looking for a part time job. Knowing how God works, my wife and I had just moved to Louisville, Ky and I was in need of a job. Joel gave me a brief overview of what inbound marketing was and what I would be doing. It was not the type of job I had in mind when moving to Louisville, but I thought it wouldn’t hurt to learn.