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Inbound Marketing: I Just Want to Taste It. No You Don't

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When it comes to inbound marketing, many business owners and executives just want to taste it. They think they can just put a toe in the water, but it requires a swift dive into the pool. It's not like grabbing samples at your local Costco. It's more like ripping off the bandaid, instead of pulling it off inch by inch in agony. Trust me, I know it's hard to think about jumping in sideways. I struggle with this and have all my life. I'm the guy who puts one foot into the water, and slowly allows it to rise to my chest. I also rip off the bandaid slowly, but it doesn't serve me well. It's much easier when I rip, yell, and move on.

What Does The Landscape of a Website Design Look Like?

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As with many things in life, this answer will vary depending on whom you ask. For example, If you ask a sitebuilder application like 1&1, Godaddy, or you'll get one answer. But, if you ask a freelance designer or your brother in law who's learning Photoshop and CSS on the side, you'll get different answer. If you are dealing with a large agency, then you'll get a totally different perspective than dealing with a smaller agency. If you are hiring an overseas developer, then... let's not go there.

A Marketing Agency is the Catalyst You Need To Start Getting Results

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Maybe, a marketing agency is the catalyst you need to start getting results with your inbound marketing. If your inbound marketing results have driven traffic up, increased conversions, brought in leads, and made new sales, then this post is not for you. If you are an object at rest tending to stay at rest, then read on. So what is a catalyst anyway? Well here is what Merriam says about it. A catalyst is:

Our Favorite Tools For Running Our Inbound Marketing Agency

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We show up every day, and we do the things we do. We make sales to drive revenue. We service clients to keep them happy. We try our best to hit our goals and objectives. So how do we do it? We (I'm speaking about all of us) use a lot of processes— building many as we go. We use software in the cloud or on our desktop. We use apps on our phone or our iPad. So we thought we'd take a moment to highlight some of the unsung heroes on our team.

Key Takeaways from Go Inbound Marketing 2014

Go Inbound Marketing

Last week I had the chance to travel to Indy to attend the second annual Go Inbound Marketing conference hosted by Element Three. This year's speaker lineup included several industry experts like Dharmesh Shah, who I was personally most excited about hearing! His and Tiffany Sauder's speeches were awesome and appealed most to me, so I'll be focusing my key takeaways from their speeches. Element Three has put together a PDF of the entire event in review. Download it here.

Welcome Aboard Kimi Morrison

Kimi Morrison

The Content Squad is excited to introduce you to our newest team member, Kimi Morrison. Kimi has a background in marketing research and comes to us all the way from Los Angeles, CA! We're super excited for you to meet her and to officially welcome her to the TCS family! Read more about Kimi below.

What Are Backlinks And Are They Important in 2014?


Quite a bit has changed over the past few years in how Google rewards websites and indexes them in search results. Google leads the way as the world's leading search engine, so it is always good to follow how they are looking at websites and best practices. One of the things search engines look at to show authority of a website is backlinks. A backlink is simply a link from one website to another. More specifically, it would be another website linking to your website. For example, I created a link to the website for the Louisville Zoo. If you click on the underlined text it will take you to the Louisville Zoo website from this blog on The Content Squad's website. I just gave the Louisville Zoo website a backlink.

Meet the Squad's Youngest Member: Josh Ahlers

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If you've been following along with TCS news, you might have remembered us announcing Josh Ahlers. He was our first intern and now he's a paid contractor with us. He comes in the office two days a week and helps us with a number of initiatives for client projects. He's done a great job diving in and learning the tricks of the trade, and we're excited for you to get to know him a little better. Here is a quick Q&A we did with Josh:

Make Your Business More Human With These 4 Steps

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Whenever a lead comes into our website, I usually star the email notification in Gmail and come back to it later. First I look to see if it's spam, Lord knows we all get enough of those. Thanks Ivan Ballard. If the lead is legit, then I'll come back later and see who it is. When I do, several warning signs (four included below) stand out to me. These are the things I'd suggest you clean up on your own website and in your own social presence.

How Effective is Your Social Media Game?

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When Facebook and Twitter rolled around you went all in. So many benefits to signing up. In fact, you discovered folks you haven't connected with in 20 years. On the business end, sharing gets a little more tricky. How much self-promotion is appropriate? How much isn't enough? Although the balance in that may oftentimes seem intrusive, it's a risk worth taking and experimenting with the boundaries if you want results.

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