Inbound marketing is a new way to think about marketing. The term was basically coined by the team at HubSpot a few years back. It is the opposite of marketing as you may know it.
Instead of focusing on interrupting prospective customers with outbound messages through radio, TV, banners, phone calls, spam emails, or direct mailings, inbound marketing focuses on attracting prospects who are looking for what you're peddling. Whether that be products or services, whether you're B-to-C or B-to-B. Inbound marketing focuses on blogging, social media, pay-per-click advertising, search engine marketing, website content updates, and permission-based email marketing to name a few.
If you can relate to some of the problems list below, you're probably a good candidate for inbound marketing:
- You have a static website
- You're not generating enough online leads
- You're not generating enough online traffic
- You're not using social media to build your brand or your tribe online
- You're not blogging yet but know you should be
- You're not sure how to update your current content management system
- You want to start using email marketing if only to speak with your current customers
- You want to learn how to use video, podcasting, blogging in your website content
- You need help generating on-page copy for your website
- You need help establishing social media accounts on Facebook, Twitter, LinkedIn, YouTube, or one of the many others
- You need someone to set and oversee the strategy for your content marketing
- You need a high level overview of inbound marketing (you should download our free inbound marketing bible)
- You need to do some research on your keywords for search engine optimization but don't know how
- Someone told you to call us
- Someone you know is getting results from working with us
- You're just curious (that's OK—we all start there)
Take a second to learn more about some of the inbound marketing services we provide. Also, if you'd like to see how we partner with businesses, read more about our inbound marketing partner packages here.