Lately, we've been talking a lot about website design. Mainly we've been bringing attention to the Google Mobilegeddon changes that could bring you down the Google search query rankings. That is if you don't get your website in order. We don't want that to happen for several reasons.
I've learned a lot during the course of my 25+ years in marketing and advertising. But the one thing that I've found to be the "game changer" is that true branding with a solid and consistent message is key and the foundation for any type of marketing. Large brands—Apple, Nike, Budweiser, Under Armor—all understand this, which is why they spent and continue to spend so much money on their brand and message. Of course brands such as these also have the capital to get their brand and message out on some of the most expensive venues in the world, such as major network prime TV spots, celebrity sponsorships, Big box retailers' point of sale collateral, etc. For the most part, these venues are unrealistic for us small to medium size businesses; however, the playing field in this regard is becoming more level with the growth of social media venues.
When hashtags first made their debut, the world was a little confused on how to actually use them. Myself included. But, times are a changin' and we finally discovered a useful way our clients can benefit from using hashtags. Yes, they really can #work for you.
At The Content Squad, we love to share a good story. Whether the story is about a client, something happening within our business or in our community. Well, this time it's something cool happening right down the street here in Middletown, a city within Louisville. Some of our team here at the SQUAD have had the opportunity to learn about some amazing programs offered at Eastern High School. Jodi Coffee Adams approached us recently about allowing students in their many career programs to shadow someone in our business. Well, we've agreed and this blog post is a hope that you and your business will do the same.
TCS recently has its quarterly retreat. We all met together at UofL's Shelby campus and sipped bad coffee, played Apples to Apples, and played trivia games to grow more as a team. In the past year, there have been six new team members (including myself) which means we have almost doubled in size. Our office is tightly knit. Even though we have separate offices and desks, a good majority of our time is spent in conference rooms and community tables. It's amazing how much work gets done amidst all the laughing we do.
A website design project happens in a lot of phases. Sometimes clients think it's just a nice design and a little bit of code. Perception is not reality, per usual. Here is the typical website design, redesign, or migration project in a nutshell.
We know companies take pride in accomplishments and awards. It shows they work hard and are the best at what they do. For us, our job is to help companies achieve their goals. We enjoy working undercover, but that doesn't mean we don't like trophies now and then. About a month ago, we decided we wanted some trophies, so we got together to create witty, ridiculous, and masterful spoof trophies.
Did you know that more than half of Americans either own or work for a small business? Small businesses account for about two out of every three new jobs in the U.S. each year. Next week, the U.S. Small Business Administration will recognize the impact of outstanding entrepreneurs, small business owners, and others from all 50 states and U.S. territories.