Design Spotlight Series
by Joshua Ahlers
A blog series highlighting website designs from The Content Squad portfolio with an emphasis on some of the prominent elements and features of each project.
That's a bold headline for a marketing agency that runs competitive analysis for its clients. We're spying out what our clients' competition is doing, what they are saying from time to time, and talking about them in our meetings. I'm not saying that's wrong. However, what if, just what if, we flipped this idea on its head and completely ignored the competition? Even if we did it for periods of time, like a competition fast.
If you are in sales or marketing you are familiar with the sales funnel. As a business, you try and cast a wide net and draw people in to discover who you are through the awareness phase. Sales teams want to draw those people down the funnel as quickly as possible and lead them from awareness to consideration, and then on to decision or the sales appointment. The problem that most sales organizations are encountering is that consumers don't buy the way they did even five years ago. Consumers in 2016 are the most educated consumers in the history of commerce, and this will only increase. Recent statistics show that consumers are typically over 70% educated on the products or services they are considering before they even talk to the sales person. With this new phenomenon in modern buying, sales teams are finding it more difficult to prospect and most of their efforts are usually spent on the 1% - 2% of prospects who have identified themselves. In general, most prospects hide from sales until they are ready to make a decision, and often they may know more about the product than the salesperson. That leaves the vast majority of prospects unknown to companies. So what to do?
On Sunday, millions (probably close to a billion worldwide) will tune in to watch one of the biggest marketed events in the world—the Super Bowl.
Not sure about you, but I love football. I had the opportunity to coach my son’s football team this fall and I was amazed at the complexity of the offense, even in the youth leagues.
Every business has leads, or at a minimum, prospects hiding on their website. Everyday people land on our websites anonymously and we don't know who they are. Well, it is 2016 and we know far more about anonymous visitors than ever before. With the use of marketing automation tools, it is now possible to discover who has been on your website, or at least where those individuals work. This information is discovered through the IP (internet protocol) records of everyone who has landed on your site. Marketing software like SharpSpring and HubSpot make an arduous task as simple as clicking a button. Within moments, you can generate a quick report of who has been on your website, what company they work with, and what content they have been looking at. We call it website prospecting.
Ahhh...Monday morning, your favorite time of the week. No? It's actually your least favorite? Yeah, you're right, I'm not a big fan of Monday mornings either. Unfortunately, that does not change the fact that how you start your week will set the tone for your next five days. If you want to avoid having that Monday-dazed-sloth look on Thursday, pour your third cup of coffee and listen up. The key to taking charge of your week is to organize and prioritize your tasks first thing Monday morning.
At the Content Squad, we are always striving to improve our business and ourselves. We find ways to increase efficiency, effectiveness, and satisfaction through various activities. Every week we have a company-wide squad huddle, or squddle, as we call them.
Well, folks, it’s been a while since I put on the old blogging cap. As you might have heard, we recently restructured the way we do things and it’s kept me quite busy, but I'm enjoying every moment. When I first began my journey at The Content Squad, making the jump from public relations to (inbound) marketing, I realized inbound marketing was something most Millennials (yes, that’s me!) were already living everyday.
Collaboration is one of the best-kept secrets in the business world. It requires humility from everyone involved. Many company leaders run away from collaboration, or at least fake it. If we can get beyond our fears and see the value in collaboration we will only get better. I had a small remodeling business many years ago and I could never quite get to my revenue goals. I sat down with a good friend who told me I was holding myself back. It takes a real friend to tell you that, and openness on the hearer's part to receive that message. He explained that I had many strengths but there were places I was weak (less strong) and I would likely thrive in business if I partnered with someone who excelled in some of the skills I lacked. My fear prevented me from fully pursuing his advice and in hindsight, it resulted in a couple more years of the same old results.