We've come a long way from the days of chiseling public notices onto the stone walls of town square. Nowadays you don't have to leave your chair to find out the latest local and world news. The mass communication industry has grown exponentially in the past decade, but from its conception, mass communication has played a big role in innovating the way people connect to one another. Businesses have not only used this revolution to their advantage, but have actually played a big role in propelling it.
The Content Squad, along with the Louisville HubSpot User Group (HUG), is excited to be participating in HubSpot's Inbound Marketing Week event. Inbound Marketing Week was developed by HubSpot as a way for local marketing HUG groups across the country to choose one day during the designated week to teach, learn, and network with other local inbound marketers. Read below as we dissect what IMW is and what you can expect from the event planned here in Louisville.
From time to time we sit down with traditional ad agencies that are in need of some help with internet marketing strategies and execution. When we dialogue about specific campaigns for their clients and hammer out goals and objectives, the conversation usually has to take a few steps backward so they can understand our philosophy and how it differs from traditional marketing.
These are exciting times here at TCS. Last week we introduced you to our new Office Facilitator, Brooke, and today we're happy to introduce you to our new Website Developer, Penny Arnold. Penny recently moved to Louisville from Orange County, California. Since her first day in the office, she's been busy sharpening her HubSpot and WordPress skills. We're excited to have Penny on our team and look forward to sharing her web design projects with you soon!
Inbound marketing is a different type of marketing. The are many wonderful things about it. It levels the playing field. It allows businesses and organizations to have their own publishing platform. It attracts visitors to your website who are actually interested in what you do. It brings leads into your sales funnel. It allows you to become a thought leader or authority in your industry or world. It costs way less than traditional outbound methods.