With a smartphone practically glued to our palms, we can research or Google everything within a SNAP! While that's all fine and good, there are some subjects that are a little tricky to write about accurately—barring subject matter experience—without being a Subject Matter Expert (SME). That doesn't have to stop you.
The thing that makes your business stand out is what Seth Godin refers to as your "purple cow." Seth says when you are driving through the countryside and you see thousands of cows, you might just stop the car and take notice if you spotted a purple one. A purple cow is unique and unexpected. What is it about a business that makes you stop and take notice? Most times it is a combination of these three things: an amazing product, extremely great service or a dynamic company culture. For those industries with common products, they must find a way to either stand out through their service or they become a commodity; a race to the bottom in pricing. Businesses with an opportunity to really stand out have all three things going for them—an exceptional product, amazing service experience, and a phenomenal culture. Here are few examples that come to mind.
This post is about a very simple idea for B2C businesses to increase their retention and fill their appointment calendar. This idea is something any medical practice, dentist, salon, or any other appointment scheduling service business can put into practice. When I was contemplating the medical journey I've been on the last few years, it came to me, and I knew I needed to share it.
April has proven to be another exciting month here at TCS as we welcomed our newest team member to the SQUAD. Judson Kovasckitz started working in our design department just this week. He's originally from Charlotte, NC and is getting married this summer. Our team and capabilities as an agency continue to grow and we're excited about putting Judson's design skills to work for our clients.
A relaxed work environment can make managers cringe and employees dance, but creating a relaxed work environment doesn't mean having relaxed standards. At TCS, we work hard, but if you walk into our office in the middle of the afternoon, you might find empty desks and people playing Mario and Ping Pong.