Design Spotlight Series
by Joshua Ahlers
A blog series highlighting website designs from The Content Squad portfolio with an emphasis on some of the prominent elements and features of each project.
Over the years, Thanksgiving has become one of my favorite holidays. As I’ve gotten a bit older and hopefully a little wiser, I’ve discovered that taking some time to reflect, count your blessing, and give thanks is very important. I've also learned that having a posture of gratitude has major implications in regards to our health and wellbeing.
At the latest HUG meeting, we learned the key elements to writing a successful blog. Blogs are a great way to build your traffic, brand, and audience. This is because blogs educate your readers and add value to your brand by offering them information in exchange for their attention. So here are five elements you should incorporate into every blog post.
I have written a lot lately about how a visitor perceives a website when viewing the images, videos, layout, and even colors. This week, we are looking at a site we did a while back for the Louisville Labor Management Committee, and I would like to focus on yet another key aspect of a site that connects a potential client with a business’ online presence: the copy.
If you want to do business in the digital space, then you need a website or (hub) that accomplishes many things for your brand. It allows you to have credibility with your customers and prospects. They can validate you by more than references, referrals or online reviews. A website allows you to present your products or services to the world and get found by those typing terms in search engines. As consumers, we've been doing this for 20 years now and there is no reason to believe it will change anytime soon. The website also may allow you to sell products online directly to your customers if you use an e-commerce function on your website. The website also allows you to automate your marketing to your website visitors via landing pages, online forms, email workflows and social integrations.
There are dozens of popular social media platforms that appeal to many audiences. With every social platform, there is an opportunity to share your message with a very unique audience. As social media platforms gather more and more information about the users on their platform it enables very specific ad targeting to businesses that want to communicate with that audience. The three social media platforms I will be discussing in this blog are Facebook, LinkedIn, and Twitter.
This post is the twelfth installment of an eighteen week series, highlighting a website design project that we recently released. Today we are focusing on how Spacia funnels its different customers into corresponding sections of the site.
Spacia Group provides custom art services for things such art consulting, framing, barn doors and backlit mirrors. It's our newest release and there are a lot of neat things worth analyzing. It's difficult not to notice the clean and uniform color scheme, and consistent branding throughout an easy flowing interface. For potential clients though, it's even more essential that the proper funnels are regarded. Failure to stress this, could deem a website practically useless.
What the heck are you talking about, Raley? Blogging builds digital traffic annuities. Yes, that's what I said. So how does that make any sense? How did you come up with that concept? And what does each part of that sentence mean? Well, those are the questions I'll answer in this short blog post. Let's break it down.
In a recent article, I discussed a major shift in the marketing landscape that was not as noticeable as the shift in mediums from traditional to digital. This shift was more in the mindset and behavior of how people shop and learn these days. This is often referred to as a buyer’s journey and I wanted to explain why understanding the dynamics of this journey is important for marketers.