Recap of the January Louisville HUG Meet-up: Creating an Inbound Strategy

Jan 30, 2015 2:31:09 PM Posted by Jessie Devine

Last week The Content Squad had another packed house for the first Louisville HUG meet-up of 2015. The Louisville HUG (HubSpot User's Group) brings together marketing professionals in Louisville who either use the HubSpot platform, want to learn more about HubSpot, or are practicing inbound marketing. We've found it to be a good sounding board to get a feel for what other Louisville marketers are doing and what their challenges might be. It's become a great two-hour event to meet others and even get suggestions for marketing hurdles you might be facing.

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Launch Your New Mobile Optimized Website With a User Flow That Converts

Jan 28, 2015 3:34:10 PM Posted by Bryce Raley

If you are in the process of redesigning your website, then prepare for increased conversions—that is, if you do things the right way. What's the right way? Well, we have some tips that we believe are crucial, and others that we think are really important. Do we have all the right answers? Sure we do. It's been verified by Wikipedia and other completely reliable sources like my mom and our Facebook friends. All kidding aside, this list should help you. It helped us with many of the recent mobile optimized websites we've launched for clients.

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We're Hiring! Looking for a Marketing Job in Louisville?

Jan 22, 2015 2:43:00 PM Posted by Jessie Devine

The Content Squad is hiring for the position of Inbound Marketing Agent. Candidates for this position will be best filled by someone who likes to consume a lot of digital content. This person knows their way around social media and search engines and is comfortable with written communication on the web.

The following attributes are what we are looking for in a successful candidate.

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Website design is not SEO. I repeat, website design is not SEO

Jan 21, 2015 1:11:00 PM Posted by Bryce Raley

Some things die a slow death. One of those things is the assumption business owners and marketing departments have about website design and search engine optimization. They assume you achieve search engine rankings by building a website. They assume you achieve search engine rankings by building a website. They assume ... You get the point. This is a bad assumption, by the way, as most assumptions are. In this post, I'll tell you why.

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How to Use Blogging for Business Development - Four Benefits

Jan 14, 2015 3:01:00 PM Posted by Joel Gerdis

For those of you who are still trying to understand what blogging is, let me try to explain.

Simply put, it is writing articles. It is no different than print publications like newspapers and magazines. For businesses, the purpose of blogging is to write about your industry and culture.

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