Design Spotlight Series
by Joshua Ahlers
A blog series highlighting website designs from The Content Squad portfolio with an emphasis on some of the prominent elements and features of each project.
On Sunday, millions (probably close to a billion worldwide) will tune in to watch one of the biggest marketed events in the world—the Super Bowl.
Not sure about you, but I love football. I had the opportunity to coach my son’s football team this fall and I was amazed at the complexity of the offense, even in the youth leagues.
Every business has leads, or at a minimum, prospects hiding on their website. Everyday people land on our websites anonymously and we don't know who they are. Well, it is 2016 and we know far more about anonymous visitors than ever before. With the use of marketing automation tools, it is now possible to discover who has been on your website, or at least where those individuals work. This information is discovered through the IP (internet protocol) records of everyone who has landed on your site. Marketing software like SharpSpring and HubSpot make an arduous task as simple as clicking a button. Within moments, you can generate a quick report of who has been on your website, what company they work with, and what content they have been looking at. We call it website prospecting.
Ahhh...Monday morning, your favorite time of the week. No? It's actually your least favorite? Yeah, you're right, I'm not a big fan of Monday mornings either. Unfortunately, that does not change the fact that how you start your week will set the tone for your next five days. If you want to avoid having that Monday-dazed-sloth look on Thursday, pour your third cup of coffee and listen up. The key to taking charge of your week is to organize and prioritize your tasks first thing Monday morning.
At the Content Squad, we are always striving to improve our business and ourselves. We find ways to increase efficiency, effectiveness, and satisfaction through various activities. Every week we have a company-wide squad huddle, or squddle, as we call them.
Well, folks, it’s been a while since I put on the old blogging cap. As you might have heard, we recently restructured the way we do things and it’s kept me quite busy, but I'm enjoying every moment. When I first began my journey at The Content Squad, making the jump from public relations to (inbound) marketing, I realized inbound marketing was something most Millennials (yes, that’s me!) were already living everyday.
Collaboration is one of the best-kept secrets in the business world. It requires humility from everyone involved. Many company leaders run away from collaboration, or at least fake it. If we can get beyond our fears and see the value in collaboration we will only get better. I had a small remodeling business many years ago and I could never quite get to my revenue goals. I sat down with a good friend who told me I was holding myself back. It takes a real friend to tell you that, and openness on the hearer's part to receive that message. He explained that I had many strengths but there were places I was weak (less strong) and I would likely thrive in business if I partnered with someone who excelled in some of the skills I lacked. My fear prevented me from fully pursuing his advice and in hindsight, it resulted in a couple more years of the same old results.
Facebook has become an essential part of our marketing campaigns. We connect with current clients to delight them, meet potential customers, and interact with everyone in between. However, sometimes Facebook changes and then you have to scramble to figure out what is going on.
Delivering what we do as a digital marketing agency is always a challenge. As your (Who me? Yes you.) company's outsourced digital marketing arm we are constantly cutting sails on ships at sea. Well, at least that's how our Brand Evangelist and Digital Strategist Joel Gerdis puts it. Essentially what Joel means is that we're refining what we do, staying abreast of our ever-changing industry, while implementing the strategy we've laid out. The inbound/digital marketing train doesn't stop once it leaves the station. It's always on the tracks heading toward its ultimate destination of traffic, conversions, leads and sales.